Commercial Partnerships

SMG Europe offers a platform for brands to engage with over 3.5 million annual attendees at our venues across the UK.

SMG offers a wide range of advertising, sponsorship and brand partnership opportunities including venue naming rights and group-wide category partnerships. Our specialised, experienced team will work with you to create a bespoke package of marketing benefits to ensure maximum exposure (online and offline) to your target audience across our venues.

Our marketing inventory and opportunities across our venues include:

  • Branding and advertising;
  • Engagement with our social media followers;
  • Experiential activity;
  • Hospitality and ticketing;
  • Bespoke email communications; and
  • Product showcasing and integration.

  • 3.5m+
    Over 3.5 million annual
    visitors to our UK venues
  • 3
    3 venues in the top 10
    for annual UK ticket
    sales
  • 650k+
    Over 650,000 followers
    across our social media
    channels
  • 30m
    Over 30 million page
    views per year on our
    venue websites

Partnership
Opportunities

SMG offers a wide range of advertising, sponsorship brand partnership opportunities for brands including venue naming rights and group-wide category partnerships. Our specialised, experienced team will work with you to create a bespoke package of marketing benefits to ensure maximum exposure (online and offline) to your target audience across our venues.

Case Studies

Get in touch about our commercial partnerships

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