PDR Construction signed up as the long-term VIP partner at our newly-opened Bonus Arena, Hull. Celebrating their 25th anniversary in 2018, PDR wanted to associate their business with Hull’s premier venue and, as a local company, were keen to support the arena.
As VIP partner, PDR has sponsored the hospitality lounge at the venue – PDR Construction Lounge – and redesigned the space to fit their brand. The lounge doubles up as a meeting and events space meaning PDR can engage with both a consumer and business audience using the space. PDR plan to use their allocation of tickets in the lounge to entertain key clients and reward staff at live shows.
‘PDR are delighted a much needed quality events arena is now open in Hull and we are excited to see some of the names already confirmed. We, as the City’s largest construction resource, we’re determined to support the arena and the new PDR Lounge will add to the live experience’ – Paul Dransfield, Managing Director at PDR.
sponsorship, partnership, VIP lounge, naming rights