JD Sports, Manchester Arena

JD Sports Fashion is the UK’s leading sports fashion retailer with over 900 stores across the UK and Europe. Heralding the company’s first foray into the world of live entertainment, JD Sports Fashion began a multi-year partnership with Manchester Arena in 2006 to become the arena’s official fashion partner.


The company’s objective was to drive awareness of its flagship outlets – including JD Sports, Scotts, Bank and Blacks – through multiple channels within the arena.


JD Sports produces bespoke merchandise bags for the venue that are used at all of our merchandise stalls and are mementos for attendees. JD Sports also benefits from branding within the Arena concourse, digital and social media communications and the opportunity to run bespoke promotions aimed at our customers.