Hull Venue signed Bonus Electrical as its official long-term naming rights partner ahead of opening in August 2018. Bonus is a Hull-based national electrical supply business which has been a prominent brand in the region for a number of years.
Bonus is using the naming rights partnership to engage with the local community, entertain key clients and reward staff with access to tickets and hospitality. It’s brand has been fully integrated into the venue including a new name (Bonus Arena), a new logo, re-branding of the venue’s social media pages and website and all marketing communications.
naming rights, sponsorship, partnership