Case Studies

A selection of SMG’s case studies across venue management, commercial partnerships and food & beverage.

  • first direct bank, Leeds Arena

    Long-term, award-winning naming rights partner

  • PDR Construction, Bonus Arena

    Official VIP partner at Bonus Arena and sponsor of the PDR Lounge

  • Stadion Wroclaw

    Development and delivery of Stadion Wroclaw in Poland

  • Bonus Electrical, Hull Venue

    Naming rights for our new venue in Hull

  • The Paris and Farnborough International Airshows

    Catering for the largest aerospace industry events in the world

  • Winteringham Fields at Beverley Racecourse

    Culinary partnership at Beverley Racecourse

  • JD Sports, Manchester Arena

    Official partner of Manchester Arena

  • Raymond Weil, Manchester Arena

    Official timing partner of Manchester Arena and sponsor of the Music Icons Bar

  • Yorkshire Event Centre

    Over 30 years' catering service at one of Britain's top racecourses

  • York Racecourse

    Over 30 years' catering service at one of Britain's top racecourses

  • first direct Arena, Leeds

    Development and delivery of new 12,500 capacity indoor arena

  • York Barbican

    Redevelopment as mixed entertainment venue

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