Our Story


SMG is the world leader in venue management, operation and marketing. Our mission is to deliver an exceptional guest experience across all our venues; from international stadiums, arenas and congress centres to intimate theatres and unique entertainment spaces.

Since SMG was founded in 1977, we have nurtured a management philosophy that has become the industry benchmark for the best in venue operation, management and service delivery. With our network of global venues and world class management team, no other private management company can match the breadth and range of our expertise.

The venues we manage benefit from SMG's thoroughly tested operating systems, highly successful relationships with top entertainment and sports promoters, and innovative sales and marketing campaigns - resulting in the creation of new venue partnerships and an unparalleled record of client retention.

SMG integrates the industry's best practises into every venue we manage. We know that stadiums and arenas, congress and convention centres and theatres are the signature of a city. After all, the reputation of a destination depends on the excellence of its public venues - and so does ours.

SMG – venues for every event.