Profile picture for James Allen

James Allen

The longest serving UK based SMG Europe employee, James joined the team in 1998 as Event Manager for London Arena after graduating from Salford University and spending time travelling and working in London as a Conference & Exhibition Organiser.

During his time at the capital venue James oversaw a number of high profile events - including the 1999 BRITS,  Lennox Lewis’ 2000 world title fight and the 2001 & 2002 MOBO’s – before moving to Glasgow’s Braehead Arena in summer 2002 to facilitate the venue’s first mainstream concerts and resident sports teams.

The following year James joined Phones 4u Arena as Director of Events, a position he held until last year when he was promoted to Assistant General Manager.

Now General Manager for the 21,000 capacity flagship venue, James has also consulted on new build and redevelopment projects for SMG Europe in both the UK and further afield.