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2 million tickets sold by SMG Europe & Feld Entertainment

Posted on 06 May 2016

Making Memories for Millions of Families
2 million tickets sold by SMG Europe & Feld Entertainment

SMG Europe and Feld Entertainment are celebrating this week after selling their 2 millionth ticket in the UK.

The achievement marks over two decades of SMG Europe and Feld Entertainment working together to bring the best in family entertainment to audiences across the UK.

The relationship began back in 1995 with Disney On Ice’s first residency at Manchester Arena. Since then SMG Europe has sold 2 million tickets for Feld Entertainment shows across its three UK arenas; first direct arena Leeds, Metro Radio Arena Newcastle and Manchester Arena.

In addition to the annual Disney On Ice live shows, SMG Europe has also worked with Feld Entertainment on bringing Monster Jam and High School Musical Live to UK arena audiences. Next year Manchester Arena will also play host to eight performances of Marvel Universe LIVE! as part of its first ever European tour.

John Sharkey, Executive Vice President for SMG Europe, said: “Feld Entertainment has played a huge part in both the history and success of SMG Europe. For many, Disney On Ice represents their first visit to one of our arenas and it’s great to see those early fans return with their own families two decades on.”

Claire Ballard, Regional Marketing Director for Feld Entertainment, added:  “We are thrilled that Feld Entertainment has reached the 2 million ticket sold mark! Disney On Ice has become a tradition for families throughout the UK, an achievement that has been made possible through our partnership with SMG Europe.”

Pictured are Claire Ballard, Regional Marketing Director for Feld Entertainment, and Ben Williams, General Manager for first direct Arena, Leeds, as the SMG Europe venue welcomes Disney On Ice presents Silver Anniversary Celebration.