SMG Europe Hits Bullseye After Selling Over 140,000 Darts Tickets

Posted on 04 Feb 2016

SMG Europe’s first direct arena will open this year’s Betway Premier League Darts as it is revealed the entertainment giant has now amassed over 140,000 ticket sales for darts across its three arenas.

The prestigious tournament starts in Leeds tomorrow night on (Thursday 5 February) for week one of a 16-week tournament which also visits SMG Europe’s Metro Radio Arena Newcastle (Thursday 11 February) and Manchester Arena (Thursday 5 May).

Speaking ahead of tonight’s event John Sharkey, SMG’s Executive Vice President of European Operations, said: “Since our first PDC event in Newcastle in 2007 it’s been our mission to grow the arena audience for darts in the north. To have witnessed the highest ever attendance for Premier League Darts at our Leeds venue in 2014 (11,000 fans), and subsequently be awarded ‘opening night’ for the 2015 and 2016 tournaments, is testament to the shared ambition and hard work of PDC and SMG Europe.”

Matthew Porter, PDC Chief Executive, added: “SMG’s UK venues provide a perfect platform for the excitement of Premier League Darts and over the years have entertained more than 140,000 people from the north of England and beyond, who have created fantastic atmospheres in sell-out arenas.

“The Manchester, Leeds and Newcastle nights are amongst our most eagerly anticipated, not just from the players, who enjoy stepping out on stage in such prestigious arenas, but also by the staff who are always welcomed and looked after superbly by the arena’s own teams.”

Phil Taylor, the 16-time World Champion and six-time Premier League winner, said: “It’s great news that Leeds will again open this year’s season. I played Wes Newton there in 2014 and I remember we both fed off the atmosphere – it was the best night of the season as far as I’m concerned and I can’t wait to get back there”.

SMG Europe first staged Premier League Darts in Newcastle in 2007, followed by Manchester in 2008. Since then the tournament has returned to the north of England venues on consecutive years, selling out Newcastle every time. SMG Europe’s first direct arena was added to the routing in 2014 after a spectacular inaugural visit which saw a record breaking 11,000 fans attend the Leeds leg.