SMG Europe partners with across flagship UK venues

Posted on 28 Mar 2013

SMG Europe – whose UK portfolio includes Manchester Arena and the new Leeds Arena – has teamed up with software experts to manage its central event booking system.

Installed across SMG Europe’s ten UK arenas and theatres, enables individual venue Booking Managers access to real-time centralised calendars via a 24hr all-access web interface. also functions as a reservation system, event co-ordination and reporting tool and allows users to track and store sales and corporate hospitality opportunities.

John Platillero, founder, said: "SMG Europe operates some of the most popular and exciting live music venues in the world, and we at are thrilled to be working with them, providing tools from the corporate level all the way down to operations. The SMG Europe staff are tech-savy and eager to embrace the advantages the technology offers. SMGBooking is an expanding product, and we look forward to innovating and growing with you."

Tracey Short, SMG Europe New Business Development Director, added: “The customised options of set it apart from typical rigid management systems. It’s very intuitive and forward-thinking, plus it allows us to explore new revenue streams by incorporating corporate hospitality bookings and management.”

The new system has been rolled out across SMG Europe’s UK venues Manchester Arena, Newcastle Metro Radio Arena, Belfast Odyssey, York Barbican, Mill Volvo Tyne Theatre, Playhouse Whitley Bay, The Baths Hall, The Plowright Theatre and Leeds Arena (opening this September).

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